Question 1

What is click fraud in Google Ads?

Accepted Answer

Click fraud is the practice of repeatedly clicking your ads — by bots, competitors, or malicious users — to drain your ad budget without generating real conversions.

Question 2

How does Click Guard detect fraudulent clicks?

Accepted Answer

Click Guard analyses traffic patterns, device fingerprints, click frequency, IP reputation, and VPN/proxy usage to identify and block invalid traffic in real time.

Question 3

Does Click Guard automatically block bad IPs?

Accepted Answer

Yes. Detected malicious IPs are automatically added to your Google Ads IP exclusion list, stopping future ad spend on those sources.

Question 4

Will Click Guard reduce my Google Ads CPC?

Accepted Answer

By eliminating invalid clicks, Click Guard ensures your budget is spent on genuine potential customers, which typically lowers effective CPC and improves conversion rates.

Question 5

Does it work with all Google Ads campaign types?

Accepted Answer

Yes. Click Guard works across Search, Display, Shopping, and Performance Max campaign types.

Google Ads Click Fraud Protection — Block Bots, VPNs and Repeat Clickers

Click Fraud Detection Methods